For the first time in over 45 years, the Los Angeles Lakers will be helmed by new ownership. Under the Buss Family stewardship, the franchise excelled to unprecedented heights, while setting a standard for excellence. It’s for this reason why today they are valued at over $10B. Lately, however, cracks had begun to emerge, and some of that pixie dust had begun to wear off. With the recent sale of the franchise, a hard reset is in order. A culture reset. In order for the Lakers to return to being the Lakers again, there needs to be a singular and disciplined hunger for excellence, one that cannot be diluted by sentimentality or complacency. For the Lakers brand to be vibrant again there must be a commitment to build it back up the right way, with unwavering focus. A change in ownership will allow for the opportunity to re-establish said norms. Now, it’s all about the discipline, drive and humility to get there again.
When Dr. Jerry Buss purchased the team prior to the 1979-80 season, the Lakers were an organization in search of an identity. They were a team with stars (namely Kareem Abdul-Jabbar), but that star power never materialized into championships. Once Buss took over, he completely brought forth a fresh and exciting vision, that would come to define the organization for the next decades. Showtime Basketball soon ensued and the Lakers became the dominant franchise of the 1980s. Of course, the sheer stroke of good fortune that came with drafting Earvin “Magic” Johnson certainly didn’t hurt. But it should also bear mentioning that the team had capable figures in every key leadership position. Between team owner Buss, General Manager Jerry West and Head Coach Pat Riley, the Lakers were led by sharp and visionary men who all shared the same unrelenting drive for excellence. Between them, they helped shape the team’s outlook for the rest of the 1980s.
The 1990s certainly saw the Lakers falter a bit, particularly after Magic Johnson’s abrupt retirement from pro basketball during the summer of 1991. The team was left in disarray and endured some lean times as they were left to fend off without their generational talent in Magic. But faith was hardly ever lost, as the team was still led by the same key figures. By 1996, Jerry West had assembled the early pieces of the ensuing dynasty of the early 2000s, after signing prized free agent Shaquille O’Neal, and trading for the draft rights of a teenage Kobe Bean Bryant on draft night of ’96. After Head Coach Phil Jackson was brought on board as the final piece, the team was off the races, capturing three consecutive titles from 2000-2002.
However, it was around this time that the once bullet-proof culture began to show cracks. Then executive vice-president of team operations and owner’s daughter Jeanie Buss began dating Head Coach Phil Jackson. Which in turn caused a rift between Jackson and General Manager Jerry Buss, who felt it was inappropriate for a member of the front office to be romantically linked to the team’s coach, effectively bringing forth a divide between the Buss/Jackson camp and the West camp. One that would unfortunately last until Jerry West’s eventual passing in 2024. West would eventually leave the Lakers front office after the 1999-2000 season, right in the middle of their dynastic run. But he had already laid the groundwork for the team’s success. West never jived with Phil Jackson, as both men boasted big personalities, and after Jeanie Buss was brought over to the Head Coaches’ side, West saw himself as the odd man out. It is power struggles like this that unfortunately would go on to bog down the organization, and prevent them from having a one-track mind towards success. Fortunately, due to West’s brilliance, the team had the on-court personnel to endure the backstage drama.
The mid-2000s saw the Lakers briefly endure some rough times. After the sudden departure of superstar pillar Shaquille O’Neal in 2004, the team experienced some less than stellar results throughout the ’05, ’06 and ’07 seasons. But once again, strong-willed men were at the helm. Gone was Jerry West, but the team still had Dr. Buss, Phil Jackson and the late, great Kobe Bryant to look to for leadership. Even amidst the tough times, there was always a sense optimism as long as said people were in charge, and after the Lakers traded for Pau Gasol in February of 2008, the team was off to the races once again. They reached the finals that same season, eventually falling short at the hands of the Boston Celtics. But the hunger and championship drive was back. The team made it all the way back to the finals in 2009 and 2010, winning both times, again establishing themselves as the Team of the Decade and the Gold Standard for Excellence. The organization made a bold bid to extend their championship window in 2011 after trading for then superstar point guard Chris Paul. Said bid was denied for “basketball reasons”. After Kobe Bryant’s achilles tear in 2013, it seemed as though the entire life of the franchise had been sucked out. And with an ailing Dr. Buss, it seemed as though their air of invincibility was dissipating by the moment.
Dr. Buss passed away in February of 2013, just a couple of months before Kobe suffered his devastating season-ending injury. With Dr. Buss no longer overseeing operations, and Kobe Bryant drastically set-back by his achilles tear, the Lakers seemed more vulnerable than ever. General Manager Mitch Kupchak simply did not have the vision, the presence nor the guile to guide the team through this turmoil. The Lakers were a shell of the organization they’d come to be known for, with an aging legend, and a front office lacking the vision or direction to steer the ship away from impending freefall. Kobe’s 2016 farewell season and his final regular season game were the only bright spots left to experience throughout these years. With him, the Lakers aura had decidedly left the building by this juncture.
In 2017, Jeanie Buss valiantly made an attempt to bring the franchise back from the dregs. Starting with the firing of GM Mitch Kupchak and purging of sibling and famed horse-trainer James “Jim” Buss from the team’s front office, the Lakers finally seemed to be steering towards the light at the end of the tunnel. Magic Johnson was brought in as President of Basketball Operations (replacing Jim Buss). The team also hired Rob Pelinka as General Manager. The whip-sharp culture and drive for excellence did not exactly return with them. Basketball ops VP Magic Johnson wasted no time making mediocre decisions. Starting with letting then Lakers center Brook Lopez walk scotch free after 2017, and renouncing Julius Randle’s bird rights, who effectively walked for nothing during that summer’s free agency, with the team to get assets in return. Magic then pivoted by signing a 33 year-old LeBron James during the summer of 2018. But he swiftly set the team back yet again, during the 2018-19 trade deadline, when he traded then up-and-coming big man Ivica Zubac for… wait for it… Mike Muscala. Yeah. The Lakers are *still* looking for their starting center roughly seven years later to the day. Towards the end of the 2019 season, Magic Johnson stepped down as Lakers VP, but not before leaving behind yet another turd for the team to contend with.
Around the trade deadline of 2019 (about the same time as the Zubac debacle), Magic offered virtually the entire roster (Lonzo Ball, Brandon Ingram, Kyle Kuzma, Josh Hart, and every draft pick under the sun) to the Pelicans for center Anthony Davis. LA ended up trading for Davis anyways during the ensuing offseason, but Magic’s trigger-happiness cost the team any leverage they might have had. Something this short-sighted would have never happened under Jerry West, or any serious front office. When the Lakers resumed negotiations with the Pelicans, newly-minted New Orleans GM David Griffin smartly reminded the Lakers that they had offered the entire farm for Davis only a couple of months prior. Add to the fact that AD’s agent Rich Paul had publicly threatened the Pelicans organization to only ship Davis to the Lakers, and everybody and their grandmas knew that LA all but *HAD* to pull the trigger on an AD trade. Not to mention the fact that any Lebron James-led organization is constantly in asset-shedding mode in exchange for win-now prospects. LA had no leverage, and were forced to trade their entire roster sans LeBron and Kyle Kuzma for Anthony Davis, when they could have acquired him for a reasonable price had Magic not lost his marbles before (mercifully) stepping down from his position. But the damage was done and Magic left unceremoniously. By the way, I LOVE Magic Johnson the player. But as great of a player as he was, he was the exact mirror opposite as an executive (and Coach.. and talk show host).
The summer of 2019 saw Rob Pelinka assume full control of personnel decisions after Magic’s departure. Pelinka fared very well during his first offseason, assembling the pieces of what would soon be a 2020 championship roster, after acquiring the likes of Rajon Rondo, Dwight Howard, Danny Green, Avery Bradley and later Markieff Morris during the 2020 trade deadline. The team had also drafted and developed two-way guard Alex Caruso, who proved vital to the teams’ success that year. The Lakers also hired Head Coach Frank Vogel, after negotiations with Tyronn Lue embarrassingly fell apart. The team capped off a pandemic-ridden 2020 season with a Championship in the NBA Bubble, the franchise’s 17th. A feather in the cap of Rob Pelinka, who did a great job of pivoting during the 2019 summer after Kawhi Leonard infamously spurned the organization. The Lakers seemed to be on the road to regaining their aura back.
The 2020-21 season was a bit of a weird one. Because of the nature of the pandemic, the previous season had been paused, then resumed in October of 2020, when the Lakers won the NBA Bubble. In an effort to preserve as much of the following season as possible, the NBA decided to start the 2020-21 season in December. Meaning only a two-month off-season was left for players to recharge. In order to mitigate the effects of a short off-season, the Lakers brass made the decision to bring in younger legs in favor of their older players. Danny Green was shipped out for young guard Dennis Schöder, Dwight Howard was let go and replaced by Montrezl Harrell and veteran center (and former Laker in 07-08) Marc Gasol was brought in to shore up the front court. Head Coach Frank Vogel made sure that the team’s defensive identity remained intact, and the Lakers were well on their way to securing the no. 1 seed in the West for the second consecutive season. Unfortunately, injuries befell the final months of the season and the Lakers slipped all the way back to the play-in spot, where they eventually took out the Golden State Warriors. The team eventually fell to the Phoenix Suns in the first round in 6 games. AD’s injury proved too much to come back from.
The following off-season saw the biggest and first major red flag of the LeBron/Klutch tenure thus far. Rob Pelinka had correctly identified the team’s biggest flaw to be outside shooting. So he engaged the Sacramento Kings in trade talks for sharpshooting guard Buddy Hield. The Lakers and Kings had a trade in line that would have sent Kyle Kuzma and assets to Sacramento in exchange for Hield. But Lebron’s ego and insecurity got in the way. As is the case with LeBron, he greatly values his “help”. LeBron needs more help! being the branded battlecry of his supporters in the media. The Brooklyn Nets, who had assembled a “big three” that summer when they traded for James Harden after adding Kyrie Irving and Kevin Durant the summer prior, consequently left LeBron feeling a bit of Superteam Envy. Thus, he persuaded the Lakers to nix the Hield/Kuzma swap and trade for Russell Westbrook instead. Again, all leverage was lost, as word leaked out that both LeBron, AD and the Klutch reps had all but requested Westbrook’s presence in LA. Thus, Pelinka had to pay a hefty price, for a player that was a non-fit, right after orchestrating a better trade that was only pending approval.
The Westbrook trade was an unmitigated fucking disaster. So I won’t go into detail about it for the sake of my sanity. The Lakers are still reeling from its repercussions to this day. To add insult to injury, the team lost out on ace defensive guard Alex Caruso during free agency, as Klutch leader and then de-facto GM Rich Paul had the Lakers hand prized Klutch Klient and noted NBA scrub Talen Horton-Tucker a charitable 3 year/$30M extension. When the Buss family saw the ensuing cap sheet, they decided to let Caruso walk, as signing both him and THT would have put the team firmly in the luxury tax stratosphere. Major problem here pertaining to culture: Why is Klutch determining who the team signs or trades for when there is already a GM in place? This has been an issue throughout the entire LeBron tenure. Why has Jeanie wilfully rendered the organization hostage to James and the Klutch gang? This needs to change and change swiftly moving forward. Great organizations draw a clear line between players and executives. This was their MO throughout the Jerry Buss era. Players play, owners pay and executives orchestrate the personnel moves. When those roles get mixed up, nothing good comes from it.
The 2022 season was a complete waste. The team missed the playoffs and everything went haywire. Frank Vogel was the fall guy during the following off-season as Darvin Ham was tabbed as his replacement. The team seemed destined for another wasted season in 2023, but Rob Pelinka rebounded quite admirably by mercifully jettisoning Westbrook during the trade deadline, and adding D’Angelo Russell, Rui Hachimura, Jarred Vanderbilt and Malik Beasley. Combined with the emergence of undrafted prospect Austin Reaves, the Lakers found a second wind and made it all the way to the Western Conference Finals. However, a couple of painful realities came to bear: LeBron was no longer capable of being the best player on a championship team and Anthony Davis was no longer capable of being the second best player on a championship team. The pair were completely outclassed by the younger and hungrier Nikola Jokic/Jamaal Murray tandem as the Lakers were swept in the Western Conference Finals by the Denver Nuggets for the first time since 1998. To make matters worse, every single game in that series was close, but the Laker’s stars failed to seal the deal. It was right there where it became painfully obvious to me that the LeBron-AD pairing had run its course.
2024 was seemingly a carbon copy of 2023. With the Lakers limping out in the first half of the year, only to storm back with a strong second half to secure a playoff spot. They did win the inaugural In-Season Tournament to a round of crickets. Unfortunately they drew the Denver Nuggets in the first round, as opposed to conference finals the year before. This time they only endured a gentleman’s sweep instead of a clean sweep. Again, most games in the series were close, but stars failed to show up in crunch time. Another poignant reminder that LeBron and AD can’t lead a team to the promised land anymore. For his troubles, Darvin Ham was axed as the fall guy, just like Vogel was in 2021. The 2024 off-season saw the Lakers culture take yet another hit, as the team was dragged all off-season by head coaching candidate Dan Hurley who teased coming to the Lakers, only to return to his alma mater at UConn. LA eventually landed on LeBron podcast buddy JJ Redick to coach the team. But the summer’s bizarre coaching search left an ugly stench in Lakers Land. It certainly seemed as though the brand lacked the allure it once had. The drafting of Bronny James was another indicator that the organization was aiming for ratings over excellence. The ensuing 2024-25 season was surprisingly upbeat, as AD’s strong showing and Austin Reaves’ continued ascension helped the team keep their head above water. LeBron James had himself another impressive statistical year, but ended the year a -54 on the court, proving that those stats are more of the empty variety these days. Of course, the big headline was the Luka Dončić trade in February, which helped propel the Lakers all the way to the 3 seed. Despite giving up AD. However, the playoffs were yet another rude awakening that the team is still ways away from contending as their lack of size and lack of a true no. 2 option (no LeBron isn’t it) proved too much to overcome.
Now we find ourselves in 2025. With LA soon to be sporting new ownership, led by entrepreneur Mark Walter. In order for this team to ascend into the elite ranks of the modern NBA, they must make some philosophical changes. The days of catering to LeBron, Klutch Sports and their collective needs should be firmly in the rearview mirror. Ditto for the ‘too many cooks in the kitchen’ approach that constantly brings forth ego clashes internally. But all things considered, the Lakers are actually in a modestly fortunate position at this moment. They have a franchise player in place with Luka Dončić. They have an up-and-coming young star on a team friendly contract in Austin Reaves (who will soon be due for an extension, so there might be some uncertainty there). They have a solid young pillar in Dalton Knecht. They don’t have any outright terrible longterm contracts (even LeBron’s albatross $50M contract is merely an expiring). They also have a new owner with deep pockets. Under Jeanie Buss, the Lakers would have felt tempted to appease LeBron’s timeline and execute more short-sighted win-now moves. New ownership needs to buck this vicious cycle. Mark Walter must realize that the Lakers are no longer on LeBron’s timeline, but rather on their *own* timeline. You have Luka, you have Reaves, and you have a relatively clean cap sheet past 2026. Now is not the time to press and execute panic trades. Now is the time to be patient. Extending LeBron James does nothing for the team’s championship aspirations; let him expire. The only way he should be extended is if he takes a significant paycut, which is unlikely. At this point, James is an aging star in the twilight of his career who is clinging on to his own personal glory and hopelessly chasing after the ghost of Michael Jordan. The Lakers should treat him as an expiring and make whatever moves around the margins in order to improve the roster. They should also look to deal Bronny James and terminate the soap opera angle. If the Lakers are to be Lakers again, then they should lose all distractions and return to adopting the singular pursuit of sustained excellence and winning.
Right now is a golden opportunity for a hard reset. Winning is a discipline, one that requires commitment from top to bottom. Let the executives run the organization. Let the players play. Spend wisely. Win the margins. Allow the chips to fall where they may. No more pussyfooting. No more soap opera rosters that might stumble ass-first into success. Go young, build around Luka, build for the future and firmly adhere to your own timeline. No more haemorrhaging assets for vapid win-now pursuits. Patience and diligence are key. Expand the front office. Boost the scouting department. Prioritize internal growth and get rid of distractions (bye-bye Klutch Sports). If the new brass can adhere to these tenets, then they will be on their way to establishing the Purple and Gold brand to being synonymous with winning once again. It’s been a while, but the moment is now. Go Lakers.